Shana Liberman

Hi, I'm Shana.

A content artist who likes to collaborate — and who has taken a wonderfully long way to get here.

Why I'm different

A creative with an MA in Counseling Psychology — I combine analysis with imagination to intuit the state of an audience, and design for how they actually feel.

More than ten years developing digital, motion, and print visual-design solutions in the Bay Area, New York City, and Columbia, Missouri.

My story

The long way here

“Use your noggin,”
my mom used to say.
The name Nogginusers — from a love of psychology, the brain, and the spark of creativity.
St. Louis — where it began

I grew up in St. Louis — the city I call home again today.

St. Louis St. Louis Swans, St. Louis
I live here · photographs of my own
New York City

My passion for visual art began as a set painter and technician, studying theater and film in New York City — carving grass out of a board, painting enormous sets. At some point I hung an old sheet in my window and painted it; when the sunlight filtered through, it looked like stained glass.

Freud and Beyond” thought-cloud poste
“Freud & Beyond” — Wisdom for the room from the great therapists of our time.
The psychology of a picture

Alongside design I studied the mind — eventually earning an MA in Counseling Psychology. The two have never felt separate to me: a portrait, like a person, rewards patient attention.

Senegalese Girl pastel portrait
“Senegalese Girl” — pastel.
New York still life, pen
New York still life — pen.
San Francisco

San Francisco's international community pulled me in. I took a degree in International Relations, danced Afro-Brazilian Samba, and found my footing as a graphic designer and illustrator, the work I've done ever since.

Honolulu · five years

The same view, a hundred ways.

I lived in Honolulu for five years. I kept drawing the same stretch of Diamond Head — over and over, in different palettes — a study in how much a single scene can change with color alone.

Diamond Head, colorway one Diamond Head, colorway two Diamond Head, colorway three
Navian · Hawaii card series.
Some of the people I've worked with
Chegg
City of Columbia
CSC Consulting
Disneynature
eBay · Haggin Marketing
Ecodads
Golden Gate University
Gorilla PR
JP Morgan
KN Ltd.
Living Arts Counseling Center
Spectrum Development
SunPower
Twist SF
Walmart

“Shana took on an assortment of projects for me, from designing mailers to researching and developing copy. I trusted her to come up with creative and efficient solutions.”

Peter Wall — Owner, Spectrum Development

“Shana was passionate about what she was doing. She interpreted our marketing needs, delivered timely solutions, and was a team player with a great smile — always a positive force in the office.”

Liz Freidinger Meller — Former Producer, Golden Gate University