“What does it take to keep a city running?“ Yes, a man literally runs around town, on roads and past playgrounds, all with a dollar value. This PSA was meant to educate the public about the cost of keeping a city functioning.
ROLE:
Concept, Design, Illustration, Motion
CLIENT:
City of Columbia
DELIVERABLE:
Video/Web/Social Media
CHALLENGE
We integrated the quaint, decorative elements of the older KN Ltd. style guide with the newer web elements, creating a modern, yet cozy appearance for holiday emails, banners, and web pages.