CHALLENGE

The City of Columbia produces a large quantity of videos every year. These videos promote an array of services and classes offered by the city’s recreational department and educate on numerous subjects such as recycling, sustainability, conservation, eating locally, and even the Ebola virus. Title animation is purposefully bold and colorful in order to gain the viewer’s attention. Each title has its own palette and tells a brief story about the video content. We were responsible for art direction, illustration, design, and animation.