PROJECT
The Strategic Planning Partners Video Title
This title celebrates the diversity and positivity of leaders coming together to improve the lifestyle of the people living and working in Columbia.
ROLE:
Concept, Design, Motion
CLIENT:
City of Columbia
DELIVERABLE:
Video/Web/Social Media
Challenge:
The strategic plan videos were developed to share information with the community about the City of Columbia’s plan to examine and develop effective solutions to issues causing disparity in economic opportunity. Part of the plan was reaching out to the various communities and getting input about solutions that would would be helpful. The challenge was to create a title celebrating community, diversity and working together.
Solution:
Although the subject was serious, I really wanted to include colors and symbols to represent diversity and positivity so I chose a bright green, blue, yellow, red and gold palette. I used a a typeface that was strong and serious to represent the intentions of the strategic planners.