PROJECT
The Last Call Video Title
The red bell and its movement signify the tradition of honoring a firefighter with “the last call.”
ROLE:
Concept, Design, Illustration, Motion
CLIENT:
City of Columbia
DELIVERABLE:
Video/Web/Social Media
Challenge:
This video told the story of a bell sculpture created by a local artist to represent the “the last call,” a tradition of ringing a bell to call a firefighter for the last time. The “last call” is meant to honor the firefighter who put his or her life at risk in service to the community. The challenge was to represent the artist’s work and simultaneously give a visual description of the “the last call.” However the artist’s sculpture had fallen into disrepair and photographs of the work did not do it justice.
Solution:
I created my own version of a bell using red, white, and blue, the colors from the original sculpture, presumably representing citizenship and service.