Cycle City
An energetic title sequence capturing motion and speed, promoting the city’s new bike lanes and the joy of getting around by bike.
The goal was to create a title sequence for a public video introducing the city’s new bike paths. The challenge was to make the piece informative yet playful, reflecting the excitement of cycling and the city’s investment in active transportation.
Because the piece centered on cycling, motion became the heart of the design. I created a title sequence that blended illustration and typography to evoke the rhythm of a bicycle in motion.
The words “Columbia, Missouri” were set in a flowing script inspired by the winding country roads where many of the new paths were built, an upbeat introduction that invited viewers to feel the joy of the ride.