PROJECT
Reflections on Sharp End Video Title
Telly Award Winning Video
Honoring history through motion. Reflections on Sharp End tells the story of a once-thriving Black neighborhood in Columbia—home to vibrant businesses and close-knit families—before it was erased by federal Urban Renewal programs in the mid-20th century.
CHALLENGE:
The title sequence needed to do more than introduce the film—it needed to honor a community’s memory. The goal was to transform archival photographs into a living tribute that captured both the pride and the loss of the Sharp End story.
SOLUTION:
Drawing inspiration from the name itself, I incorporated triangles and diagonal lines to symbolize a “sharp end.” The color palette and typography echoed 1950s-era signage—vintage yellows and pinks that recalled the period’s advertisements. Using subtle animation and tinting techniques, I brought still photographs gently to life, creating a motion title that feels both nostalgic and celebratory.
ROLE:
Concept, Design, Motion
CLIENT:
City of Columbia
DELIVERABLE:
Video/Web/Social Media