PROJECT

CHALLENGE: 

Each year, the City of Columbia honors local businesses that take meaningful steps to reduce their environmental impact. Our media department was asked to produce a series of short films showcasing the innovative sustainability, recycling, and conservation practices of the award-winning companies. These videos were featured at a community celebration and later shared on the City’s website and social media. I was challenged with incorporating a  logo designed by another team and creating title sequences that felt fresh, relevant, and inviting.

SOLUTION: 

I developed illustrated title sequences featuring animals and habitats threatened by climate change. The City’s message was about positive action, so I chose bright primary colors and avoided somber imagery. Each piece included a radiant sun representing both warmth and rising temperatures. I animated the logo’s land, sea, and sky elements individually, then united them to emphasize connection and balance.