PROJECT
Columbia Public Art Tour
Video Title
Telly Award Winning Video
Imagery swipes across the screen just like the app it promotes, creating a playful educational experience for visitors exploring Columbia’s local sculptures and public art.
CHALLENGE:
The producer requested that the title sequence mimic the fun, homemade aesthetic of the Buzzfeed website. The challenge was to translate that casual feel into a dynamic video title.
SOLUTION:
I combined the images and video content provided by the producer with a bold, colorful typeface inspired by Buzzfeed’s signature style. To reinforce the app’s interactive concept, I animated the title so it swiped across the screen, creating a playful, tactile feel that mirrored the user experience of exploring the city’s art through the app.
ROLE:
Concept, Design, Illustration, Motion
CLIENT:
City of Columbia
DELIVERABLE:
Video/Web/Social Media