Downtown Trees
A video title imagining a bright, tree-lined downtown brought to life through innovative rainwater filtration systems.
The goal was to show Columbia residents how large, shade-giving trees could take root in the city's rapidly growing downtown, planted in Silva Cells, underground systems that let roots spread freely while filtering stormwater.
The creative challenge was to present this technical, infrastructure-driven concept in a way that felt clear, inviting, and visually inspiring.
To ground the project in reality, I used photographs of the specific tree species planned for downtown and overlaid them onto video footage of Columbia's streets, helping viewers imagine the city's future landscape.
I paired two contrasting typefaces, a clean, modern font for the urban environment and a flowing script for trees, echoing urban progress in harmony with natural growth.