SunPower
Bridging old and new — across screens, print, and partnerships. My role was to create a cohesive brand experience across all touchpoints while navigating complex co-branding partnerships.
SunPower’s materials needed to work seamlessly alongside big partners like Ford, Nissan, Total, and Tenesol. We also developed executive-facing products like the Executive Pass — a business card granting 24-hour personalized access — which had to feel premium yet approachable.
Each landing page, poster, and campaign iteration had to balance clarity, brand consistency, and audience engagement.
I harmonized print and digital materials to align with the new web branding while respecting recognizable legacy elements — from the sleek Executive Pass concept to heavily-iterated co-branded Nissan landing pages, posters, and Refer-a-Friend campaigns.
The result was a modern, flexible, and cohesive SunPower brand experience — ready to engage customers, partners, and executives alike.
