PROJECT

CHALLENGE: 

This video promoted an educational app designed to guide users—both visitors and locals—through Columbia’s public art, including sculptures and murals. The key concept of the app was swiping to move from one work of art to the next. The producer requested that the title sequence mimic the fun, homemade aesthetic of the Buzzfeed website. The challenge was to translate that casual, interactive feel into a dynamic video title.

SOLUTION: 

I combined the images and video provided by the producer with a bold, colorful typeface inspired by Buzzfeed’s signature style. To reinforce the app’s interactive concept, I animated the title so it swiped across the screen, creating a playful, tactile feel that mirrored the user experience of exploring the city’s art through the app.