Columbia Public Art Tour
★ Telly Award winner
Imagery swipes across the screen just like the app it promotes, a playful, educational tour of Columbia’s local sculptures and public art.
The challenge
The producer requested that the title sequence mimic the fun, homemade aesthetic of the Buzzfeed website. The challenge was to translate that casual feel into a dynamic video title.
The solution
I combined the producer’s images and video with a bold, colorful typeface inspired by Buzzfeed’s signature style.
To reinforce the app’s interactive concept, I animated the title so it swiped across the screen, a playful, tactile feel that mirrored exploring the city’s art through the app.