Go Green Banner
A digital banner encouraging Columbia residents to switch to paperless billing — saving paper, energy, and time with one simple choice.
The City of Columbia wanted to reduce paper waste by encouraging residents to sign up for paperless utility billing. The goal was to communicate this eco-friendly message through a still graphic that would loop alongside a series of video spots — catching attention quickly and delivering a clear call to action.
With the title Go Green, the concept naturally centered on sustainability and simplicity. To convey the “paperless” theme, I designed a fresh, airy composition — soft, disappearing clouds against a vivid green backdrop, symbolizing renewal and lightness.
The copy was integrated seamlessly for instant readability. The final piece felt clean, hopeful, and environmentally conscious — perfectly aligned with the City’s message.