Undercover Art
A title that reveals "Art" hidden in an unexpected mural, blending mystery and play to showcase creativity in an unlikely location.
This video highlighted a community mural painted on an unusual City of Columbia waterway structure. Representing it visually was challenging because it was the work of multiple artists, each contributing different styles and colors.
The task was to create a title that captured the mural's energy while introducing a sense of discovery.
I visited the mural site and selected a section with a compelling palette and texture. Using the title "Undercover Art," I animated the words so "Art" stayed hidden until "Undercover" moved up the screen, then "Art" bounces playfully into view before zooming out to reveal the full mural.
The sequence balances whimsy and intrigue: the playful animation draws viewers in, while the "Undercover" concept echoes discovering hidden art in unexpected places.