PROJECT
Undercover Art Video Title
Playing with motion to reveal “Art,” a hidden mural in an unlikely location.
ROLE:
Concept, Design, Illustration, Motion
CLIENT:
City of Columbia
DELIVERABLE:
Video/Web/Social Media
Challenge:
This video promoted a mural on the walls of a City of Columbia developed water way structure. Representing the mural was a challenge because it was created by not one, but multiple artists, in a myriad of styles and colors.
Solution:
I visited the mural site and found a section that I wanted to use because I liked the color palette and the texture. I was given the title, “Undercover Art” and animated the words so that “Art” is hidden (undercover) until it is revealed when the word “Undercover” moves up the screen.
The word “Art” overlays the video footage and bounces upon the reveal. Then the word “Art” zooms out to reveal the footage of the mural.
The title was meant to be playful and yet the word “Undercover” gave it a sense of secrecy or mystery and I played with that.