Chegg – Emailer | Nogginusers

PROJECT

Chegg Emailer

Books on a budget—with a twist. This email campaign promoted Chegg’s low-cost textbooks using bold, satirical, and over-the-top graphics designed to grab students’ attention.

CHALLENGE:

The campaign needed to stand out in a crowded inbox while appealing to a student audience—under tight deadlines and with very specific client preferences.

SOLUTION:

I explored playful, exaggerated imagery that highlighted Chegg’s value proposition in a fun, irreverent way. The final executions balanced visual punch with clear messaging, turning a practical offer into something visually memorable.

ROLE:
Concept, Design, Motion

CLIENT:
Chegg

DELIVERABLE:
Web/Email

cheggstickershock

CHALLENGE

Chegg’s email brand consisted of students with piles of books, desperate for homework assistance. After many trials, we came up with this enticing animated gif. The goal was to advertise Chegg’s low cost books with funny, over-the-top, satire graphic imagery. This was meant to appeal to students.

SOLUTION

TBD