Nogginusers is the Content Creation Studio of Shana Liberman
shana@nogginusers.com
shana@nogginusers.com
PROJECT
Go Green Digital Banner
Go Green encourages City of Columbia residents to switch to paperless billing—saving paper, energy, and time with just one simple choice.
CHALLENGE:
The City of Columbia wanted to reduce paper waste by encouraging residents to sign up for paperless utility billing. The goal was to communicate this eco-friendly message through a still graphic that would loop alongside a series of video spots—catching attention quickly and delivering a clear call to action.
SOLUTION:
With the title Go Green, the concept naturally centered around sustainability and simplicity. To convey the “paperless” theme, I designed a fresh, airy composition featuring soft, disappearing clouds against a vivid green backdrop—symbolizing renewal and lightness. The copy, “Go green. Sign up for the paperless bill option at www.como.gov,” was integrated seamlessly into the design for instant readability and impact. The final piece felt clean, hopeful, and environmentally conscious—perfectly aligned with the City’s message.
