PROJECT
Graffiti Hotline Digital Banner
Bold. Bright. Impossible to ignore. This digital banner was created to promote the City of Columbia’s Graffiti Hotline—encouraging residents to report graffiti and help keep the city beautiful.
CHALLENGE:
Designing handmade cards for people in hospice care came with both tenderness and responsibility. I wanted each card to feel comforting and warm, yet still alive with the beautiful bustle of everyday life just outside their windows.
SOLUTION:
I turned to color for impact. A palette of yellow, orange, red, and black channeled the language of caution—danger, stop, beware. The result balances intensity with elegance, creating a visual alert that grabs attention and motivates action.
ROLE:
Concept, Design, Illustration
CLIENT:
City of Columbia
DELIVERABLE:
Video/Web/Social Media
