eBay – Personalized URL Design
Bringing catalogs to life online. This project focused on creating a personalized URL experience for eBay customers, connecting print catalogs to a tailored digital shopping journey.
CHALLENGE:
The goal was to design a system that would appeal to a wide range of buyers—41 distinct segments—while remaining visually cohesive and aligned with eBay’s brand identity.
SOLUTION:
The final design emphasized eBay green to create a unifying visual thread across personalized landing pages, ensuring the experience felt fresh, approachable, and tailored to each customer’s interests. The result was a seamless bridge from print to digital, making it easy for users to find products that matched their tastes.
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