Bridging old and new—across screens, print, and partnerships. When I joined SunPower, the web branding had been updated, but most print materials still reflected the older style. My role was to create a cohesive brand experience across all touchpoints, from digital to print, while navigating complex co-branding partnerships..
CHALLENGE:
SunPower’s materials needed to work seamlessly alongside big partners like Ford, Nissan, Total, and Tenesol. On top of that, we developed executive-facing products like the Executive Pass, a business card granting 24-hour personalized access to SunPower’s services, which had to feel premium yet approachable. Each landing page, poster, and campaign iteration had to balance clarity, brand consistency, and audience engagement.
SOLUTION:
I harmonized print and digital materials to align with the new web branding while respecting recognizable legacy elements. Highlights included:
* The Executive Pass, a sleek business card concept offering executives live 24-hour support.
* Iterative co-branded landing pages with Nissan, balancing multiple brand guidelines.
* Posters, campaign graphics, and Refer a Friend materials promoting “the planet’s most powerful solar for $0 down.”
The result was a modern, flexible, and cohesive SunPower brand experience—ready to engage customers, partners, and executives alike.
