PROJECT
Undercover Art Video Title
Playing with motion and surprise, this title reveals “Art” hidden in an unexpected mural, blending mystery and playfulness to showcase creativity in an unlikely location.
CHALLENGE:
The video highlighted a mural painted on a City of Columbia–developed waterway structure. Representing the mural visually was challenging because it was the work of multiple artists, each contributing different styles and colors. The task was to create a title that captured the mural’s energy while introducing a sense of discovery and fun.
SOLUTION:
I visited the mural site and selected a section with a compelling color palette and texture. Using the given title, “Undercover Art,” I animated the words so that “Art” remained hidden until “Undercover” moved up the screen. The word “Art” then bounces playfully into view, overlaying the footage, before zooming out to reveal the full mural. The sequence balances whimsy and intrigue: the playful animation draws viewers in, while the “Undercover” concept adds a sense of secrecy, echoing the idea of discovering hidden art in unexpected places.
ROLE:
Concept, Design, Illustration, Motion
CLIENT:
City of Columbia
DELIVERABLE:
Video/Web/Social Media
Challenge:
The video highlighted a mural painted on a City of Columbia–developed waterway structure. Representing the mural visually was challenging because it was the work of multiple artists, each contributing different styles and colors. The task was to create a title that captured the mural’s energy while introducing a sense of discovery and fun.
Solution:
I visited the mural site and selected a section with a compelling color palette and texture. Using the given title, “Undercover Art,” I animated the words so that “Art” remained hidden until “Undercover” moved up the screen. The word “Art” then bounces playfully into view, overlaying the footage, before zooming out to reveal the full mural.
The sequence balances whimsy and intrigue: the playful animation draws viewers in, while the “Undercover” concept adds a sense of secrecy, echoing the idea of discovering hidden art in unexpected places.